ChatGPT SEO
ChatGPT-optimalisering
ChatGPT SEO is the set of strategies and techniques used to increase the likelihood that ChatGPT will mention or recommend a particular brand, website, or source in its answers — whether through training-data optimization, live web retrieval (ChatGPT Search), or by influencing content indexing.
ChatGPT has two relevant modes for visibility: answers based on training data (knowledge baked in at training time) and ChatGPT Search (live web retrieval). For training-data visibility, it’s about being represented in high-quality published texts. For Search visibility, it’s about standard SEO optimization.
ChatGPT rarely mentions explicit URLs with links. Visibility manifests primarily as brand names in answers, not as clickable links. That makes citation rate a more important KPI than click traffic.
Frequently asked questions
Can you optimize to rank in ChatGPT?
Indirectly. You can increase the likelihood of mentions by building strong topical authority, earning coverage in authorities ChatGPT was trained on (Wikipedia, Forbes, established industry publications), and publishing precisely-answering content.
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AI Search & Growth Strategist with 25+ years in digital marketing. Read more →